STANDOUTS
We love sharing stand-out stories about our many outstanding clients, who represent a wide range of industries and institutions.
To inspire seeing more of the world as we enter into this new decade, we’re sharing a few stories about how we helped tourism destinations stand out from the crowd.
Destination Panama City, Florida
The Challenge - Establish a destination marketing brand and cultural tourism program for the newest destination marketing organization in the State of Florida.
The Standouts – Authentic Gulf Coast Culture complete with oyster farms, a three-time National Oyster Shucking Champion, a 100+ member Ukulele Orchestra, and entry of a local landmark on the National Civil Rights Trail.
The Results – In two-short years, the Destination Panama City brand was celebrated around the world as home of gulf coast oysters, the USA Oyster Shucking Champion, and a local landmark was placed on the National Civil Rights Trail, as the location of one of America’s most significant civil rights cases.
Services Provided by Robin Malpass & Associates
- Market Research & Analysis
- Focus Groups & Surveys
- Marketing Plans
- Brand Strategy
- Media Planning & Buying
- Logo Development
- Branding & Corporate Identity
- Advertising Campaigns & Presentations
- Brochures & Visitor Guides
- Graphic Design
- Copywriting
- Packaging Design
- Photo Editing & Retouching
- Pre-production Services
- Concepting & Storyboarding
- Photography
- Video Production
- Video Editing
- Website Development
- Site Content/Management
- Interactive/Online Campaigns
- Email Marketing
- Online Promotions
Paducah, Kentucky UNESCO Creative City of Craft & Folk Art
The Challenge – Rebrand Paducah, KY as an international cultural destination.
The Standouts – The National Quilt Museum of the United States, the American Quilter’s Society, the world’s largest quilting membership organization, established arts and cultural organizations, and the global connections of the UNESCO Creative Cities Network.
The Results –Mary Hammond, Executive Director of the Paducah Convention & Visitors Bureau said, “Robin Malpass & Associates brought ideas to our Bureau that forever changed how we thought of our community and ourselves. The ideas helped us understand how to promote Paducah as a creative, culturally-rich community that ultimately led to our successful quest to be accepted into the UNESCO Creative Cities Network.”
Services Provided by Robin Malpass & Associates
- Market Research & Analysis
- Focus Groups & Surveys
- Marketing Plans
- Brand Strategy
- Media Planning & Buying
- Logo Development
- Branding & Corporate Identity
- Advertising Campaigns & Presentations
- Brochures & Visitor Guides
- Graphic Design
- Copywriting
- Photo Editing & Retouching
- Pre-production services
- Concepting & Storyboarding
- Photography
- Video Production
- Video Editing
- Motion Graphics
- Website Development
- Site Content/Management
- Interactive/Online Campaigns
- Email Marketing
- Online Promotions
- Communication/PR Strategies
- Media Relations
- Integrated Media Marketing
- Event Planning & Management
- Event Promotion
- Sponsorship & Development
Plant Green Ideas
The Challenge – Establish Chicago as a green, sustainable city and promote simple things the public can do to be more sustainable.
The Standouts – The world’s largest green roof, North America’s largest certified sustainable convention center, and Chicago’s most famous promenade.
The Results – More than 400 million media impressions were generated around the world of the Plant Green Ideas installation, all promoting the City of Chicago’s leadership in green, sustainable initiatives.
Services Provided by Robin Malpass & Associates
- Market Research & Analysis
- Marketing Plans
- Brand Strategy
- Media Planning & Buying
- Presentations
- Graphic Design
- Copywriting
- Website Development
- Site Content/Management
- Media Relations
- Event Planning & Management
- Event Promotion
- Sponsorship & Development
- 3rd Party Contract Negotiation & Vendor Management
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